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Marketing

Briefing

Marketing

Spend · paid · social · SEO · email · events · new homeowners

Spend overview (Meech)

Blended marketing spend. Meta is live; Google / TikTok / organic / SEO / email land as their feeds come online.

data as of 2026-07-17

$494.46 on Meta this window · 13 leads · blended CPL $38.04. Only Meta spend is wired today — total marketing spend grows as the other platform feeds land.

Unit economics (Meech)

What a member is worth — the ceiling on acquisition spend. From Angie's (CFO) monthly analysis.

data as of 2026-06
ARPM
$119.74
Avg revenue / member / mo
Contribution / member
$84.74
After variable cost
Variable cost / member
$35.00
Est.
Monthly fixed costs
$6,947.78
Breakeven members
82
vs 197 active
Coverage ratio
2.40×
Members ÷ breakeven

Source: Angie (CFO) monthly analysis · 2026-06. Each member contributes $84.74/mo after variable cost — the ceiling on what acquisition can spend and still pay back.

Paid Ads — Meta (Ashley)

Account totals, campaigns, top performer, and week-over-week from Ashley's latest Meta digest.

data as of 2026-07-17
Reporting window 2026-07-10 → 2026-07-16 · 1 campaign live
Spend
$494.46
Leads
13
CPL
$38.04
CTR
1.35%
CPC
$1.65
CPM
$22.21
Impressions
22,267
Clicks
300
🏆 Top performer: V2
$40.78 · 3 leads · $13.59 CPL · CTR 1.53% · CPC $1.20 · CPM $18.36 · in ThriveMore | 28 Day Jump Start Program | LAUNCH
No bleeder over the spend gate this window. · 0 open recommendations.
CampaignSpendLeadsCPLStatus
ThriveMore | 28 Day Jump Start Program | LAUNCH$494.4613$38.04active
Week over week · as of 2026-06-08
MetricThis weekPrior weekChange
Spend$483.72$503.41▼ 3.9%
Leads1014▼ 4.00
CPL$48.37$35.96▲ 34.5%

Social — Instagram (Courtney)

IG content plan + performance.

Courtney's IG feed isn't wired to the dashboard yet — her weekly brief posts to #ig-posts. It fills here once she emits a morning blurb.

SEO (Rhett)

Local rank, content pipeline, technical posture.

Rhett's SEO feed isn't wired to the dashboard yet — his weekly brief covers rank movement + GBP. Fills here once a blurb lands.

Email (Jessica)

Sequences, dormant-lead reactivation, open blockers.

Jessica's email status fills here from her daily-check blurb.

Events (Lauren)

Upcoming events + promo cadence.

Lauren's events status fills here from her morning blurb; the full calendar lives on the Events surface.

New homeowners — Pav Play (Plinto)

Recently-sold homes in the 5-mile radius for direct-mail targeting.

data as of 2026-07-13
Homes tracked
17
Named owners
4
Avg sale price
$566,971
Last scan
2026-07-13
AddressSoldSale priceTierFirst seen
1216 Mateo Dr, Rohnert Park, CA 949282026-04-22$825,000named2026-07-13
6698 Santero Way, Cotati, CA 949312026-05-04$600,000blank2026-07-13
965 Hacienda Cir, Rohnert Park, CA 949282026-04-06$615,000blank2026-06-29
6308 Ocean Pl, Rohnert Park, CA 949282026-03-30$1,800,000named2026-06-22
4671 Flax Ct, Rohnert Park, CA 949282026-03-19$1,100,000named2026-06-15
2974 Dutton Mdw, Santa Rosa, CA 954072026-04-22$500,000blank2026-06-01
1380 Miramonte Pl, Rohnert Park, CA 949282026-03-02$367,500blank2026-05-26
1388 Miramonte Pl, Rohnert Park, CA 949282026-04-06$777,000named2026-05-26
2008 Karen Pl, Rohnert Park, CA 949282026-03-16$735,000blank2026-05-26
31 Regents Cir, Rohnert Park, CA 949282026-02-26$287,500blank2026-05-26
5006 Country Club Dr, Rohnert Park, CA 949282026-03-10$220,000blank2026-05-26
522 Santa Alicia Dr, Rohnert Park, CA 949282026-03-16$315,000blank2026-05-26
6381 San Francisco Ct, Rohnert Park, CA 949282026-03-02$399,500blank2026-05-26
79 William St, Apt B, Cotati, CA 949312026-03-02$230,000blank2026-05-26
8201 Camino Colegio, Apt 74, Rohnert Park, CA 949282026-03-10$174,500blank2026-05-26
839 Bernadette Ave, Rohnert Park, CA 949282026-03-06$367,500blank2026-05-26
985 Hacienda Cir, Rohnert Park, CA 949282026-03-10$325,000blank2026-05-26